This blog talks about the trends that are likely to dominate the B2B Event scene in the year 2020.
B2B events
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Although it seems quite obvious, the impact of B2B meetings at events should not be underestimated.
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Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure.
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B2B meetings involve engagements with qualified prospects or existing customers. They are the lifeblood…
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Imagine an event without a predetermined agenda, absence of keynote speakers, and no panel…
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Events are large-scale marketing objectives that require several months of planning and coordination. Setting…
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Over the last few years, companies have spend large sums of money on events…
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Trade shows are a hive of activity. There are a lot of activities simultaneously…
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Today, marketers have more access to data than before. With this, not only do…
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Social media and events go hand-in-hand. It has become an integral part of every…