Sales teams and marketers are two sides of the same coin — though, if…
Category:
Customer Engagement
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How Pulling an All-Nighter Managing Spreadsheets Led an Event Executive to a Strategic Epiphany
by Oren Pelegby Oren PelegFew event executives have enjoyed a career quite like Nicola Kastner’s. Previously SAP’s Head of Global Event Strategy, Kastner is now one of the most widely respected event strategists in the industry.
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We caught up with one of Jifflenow’s biggest fans to find out more about her vast experience in the world of event strategy.
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As Steve Jobs said, “You’ve got to start with the customer experience and work…
