In an earlier blog, we discussed how Marketing Qualified Meetings (MQMs) are the latest Marketing currency. They are a better metric that can help convert your interested prospects to opportunities. Just as one would argue that Inbound leads are the best type of leads you can generate, we can also say that Inbound meetings are the best type of meetings you can generate. Here’s why.
Exhibitors wish to schedule a lot of meetings with qualified external event (both in-person or virtual) attendees. However, expecting your prospects/customers to contact your sales team to book meetings might be too optimistic. Even event managers may not know which of the prospects and customers might be interested in meeting an expert or executive in your company at the event.
The Jifflenow Inbound Meeting Request capability makes it easy to run pre-event digital campaigns to promote inbound meeting requests from customers and prospects.
Attendee experience and engagement is one of the most crucial elements for companies present at virtual events and Inbound Meeting Request is a great way to enable customers and prospects to directly request meetings with experts and executives in the most seamless manner.
Empower Your Virtual Event Attendees to Request Meetings
Put the power to book meetings in the hands of your customers and prospects. The inbound meeting request form provides a flexible way to book meetings. The form provides an easy to capture meeting context, requested time slots, support for time zones, and video conferencing links to process the meeting request.
Embedded Inbound Meeting Request as an iFrame
Inbound Meeting Request can also be deployed as an iFrame (HTML form) embedded inside any web page or virtual event page. With this capability, requesters can submit the meeting request without leaving the online event, webinar, or browsing web pages. Marketing teams can embed individual Inbound Meeting Request for each engagement type within an event or program.
Top Use Cases for leveraging Inbound Meeting Requests :
Virtual Events: Option to provide URL links or embed the Inbound Meeting Request as an iFrame within the Virtual Event experience page. The meeting requests can be customized for different meeting types such as. ‘Ask for a Demo’, ‘Meet an Expert’ or ‘Sign up for a session’.
It can be leveraged at several locations in a virtual event environment, one such location, for example, is the lobby. Most customers and prospects are bound to spare some time, albeit virtually, in the lobby, thus inbound meetings can be generated if customers are presented with the best way to request meetings. By leveraging the Inbound Meeting Request capability, you can also enable your customers to request meetings with your experts or executives, after the virtual event.
Webinars: Give webinar attendees the option to request a meeting with the presenter or another subject matter expert by sharing the Inbound Meeting Request CTA during the webinar via the chat window or the comment section and announce it during the webinar.
You can also include it as a CTA in your pre-, and post-, webinar communications such as the webinar registration and confirmation emails. Let the attendees know that they can book a meeting with your experts or executives by simply clicking on the button, anytime during, and after the webinar.
Meet the Expert programs: Meet the Expert (MTE) programs provide enterprise customers with the means to learn and understand details about products or services to make informed decisions throughout the year. Leverage Inbound Request to help your customers request meetings with your experts. You can broadcast the links of this page via emails or add it as a CTA on your Contact Us page. This is a simple and effective way to drive tons of expert meetings.
Demand Generation Campaigns: Customers and prospects want to quickly advance in the buying process. The B2B meetings are at the center of decision making. Inbound Meeting Request offers a call to action to book meetings from emails, banners, ads, landing pages, and websites. The links are customizable for the programs and campaigns based on topic and engagement types. This has proven to be a sure shot way to shorten the sales cycle and improve the marketing ROI from the channels.
Interested in knowing how you can leverage the inbound meeting request capability to convert your leads to opportunities faster? Schedule a demo with us to know more.
