Event ROI has been a tricky topic. This is because there are many contributing…
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Meetings are the building blocks to any event campaign and most often, the manner…
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Face-to-face meetings are the building blocks of the sales process. A successful sales team…
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At events, attendees are constantly bombarded with a barrage of information, most of which…
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So you have wrapped up your event and come back with a long list…
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2017 has been a defining year for the event industry. Exhibiting at trade shows…
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Events are catering to larger audiences by the year. Marketing has evolved with the…
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At events, sales representatives are constantly running around trying to reach out to their…
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Events have become an integral part of a company’s demand generation process. Companies that…
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Between being buried in numbers and making revenue forecasts, CMOs are among the busiest…
