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Jifflenow Integrates with ON24 to Convert Webinar Attendees into Sales Pipeline Through Meeting Automation

Combination of the industry leaders in virtual events, webinars and meeting automation equips marketers to increase their B2B customer virtual engagements and drive faster sales outcomes with more prospects


Jifflenow, the world’s #1 meeting automation platform (MAP), has completed an integration with the ON24 Platform, which helps marketers create and deliver live or on-demand webinar and virtual event experiences. Together, these two mission-critical business services enable enterprises to drive revenue growth by increasing the number of crucial B2B virtual meetings with prospects and customers associated with virtual events and webinars.

With marketing transitioned from venue to virtual, every day, millions of attendees use virtual event software to interact and conduct business. Jifflenow’s integration with ON24 makes it much easier for attendees of an ON24 virtual event or webinar to request follow-up meetings, demos, or ‘meet the expert’ experiences from within the ON24 experience. The Jifflenow platform syncs registration data from ON24 and automates the scheduling of follow-on meetings so that digital marketers and event planners can drive positive sales outcomes.

“There is a point during the buyer journey where you need to make it really easy for customers to engage with you, rather than only relying on outbound sales calls,” said Hari Shetty, CEO of Jifflenow. “Our integration with ON24 means that marketers who use the ON24 platform for their webinars and virtual events can offer attendees an easy way to schedule a wide variety of virtual customer engagements before, during, and after any virtual event.”

Jifflenow boosts the ROI of virtual events

Since webinars and virtual events have become an important element of the marketing mix, digital marketers want to make it easy for attendees to schedule follow-up meetings with subject-matter experts or product leads. Indeed, a fast-growing number of enterprises have pivoted from in-person events to launch over 100 virtual corporate and user conferences, each leveraging Jifflenow’s automation capabilities to power the high-impact customer engagements that are a crucial element of every B2B sales process.

B2B virtual meetings with customers, partners, and prospects result in sales growth and stronger partnerships — and advance the revenue pipeline. Most enterprises strive to generate hundreds or even thousands of customer meetings from their events program, representing a gigantic scheduling challenge for any customer events team. Jifflenow automates this complex process and provides valuable context for meeting attendees such as information about the customer, the opportunity, the purpose of the meeting, and key objectives.

“Savvy marketers are using customer meetings to drive more attendee engagement from their investment in virtual events and to extend their relevance and reach,” added Shetty. “Ultimately, it’s about getting more ROI from your marketing spend.”

About ON24

ON24 is on a mission to transform the way businesses engage with their audience, powering interactive, data-rich digital marketing experiences that drive a resilient revenue strategy. Through the ON24 Platform, marketers can create and deliver live, always-on and personalized webinar, content and virtual event experiences, and capture audience behavior to turn engagement into actionable data. With a digital experience taking place every minute, ON24 is the network where a half million professionals engage every day for a total of 4 billion engagement minutes per year. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. For more information, visit

About Jifflenow

Jifflenow is the world’s #1 Meeting Automation Platform (MAP) that helps marketing and sales teams to easily schedule, manage, and analyze a high volume of B2B in-person or virtual meetings from marketing campaigns, webinars, hybrid events, and virtual events. The Jifflenow software captures information about the customer, the opportunity, and purpose to ensure high-quality meetings that help enterprises advance the revenue pipeline. Jifflenow offers enterprise-class analytics, security, GDPR compliance, and integration with leading CRM, marketing automation, video conferencing, and virtual event management applications. Jifflenow is the most trusted MAP, with a customer roster that includes hundreds of enterprise customers and more than 60 Fortune 1000 companies. Based in San Jose, California, Jifflenow is backed by Accel, Saama Capital, Sequoia Capital, and Numeta Capital. For more information, visit