Jifflenow Integrates with ON24 to Convert Webinar Attendees into Sales Pipeline Through Meeting Automation

Jifflenow, the world’s #1 meeting automation platform (MAP), has completed an integration with the ON24 Platform, which helps marketers create and deliver live or on-demand webinar and virtual event experiences. Together, these two mission-critical business services enable enterprises to drive revenue growth by increasing the number of crucial B2B virtual meetings with prospects and customers associated with virtual events and webinars.

With marketing transitioned from venue to virtual, every day, millions of attendees use virtual event software to interact and conduct business. Jifflenow’s integration with ON24 makes it much easier for attendees of an ON24 virtual event or webinar to request follow-up meetings, demos, or ‘meet the expert’ experiences from within the ON24 experience. The Jifflenow platform syncs registration data from ON24 and automates the scheduling of follow-on meetings so that digital marketers and event planners can drive positive sales outcomes.

“There is a point during the buyer journey where you need to make it really easy for customers to engage with you, rather than only relying on outbound sales calls,” said Hari Shetty, CEO of Jifflenow. “Our integration with ON24 means that marketers who use the ON24 platform for their webinars and virtual events can offer attendees an easy way to schedule a wide variety of virtual customer engagements before, during, and after any virtual event.”

Jifflenow boosts the ROI of virtual events

Since webinars and virtual events have become an important element of the marketing mix, digital marketers want to make it easy for attendees to schedule follow-up meetings with subject-matter experts or product leads. Indeed, a fast-growing number of enterprises have pivoted from in-person events to launch over 100 virtual corporate and user conferences, each leveraging Jifflenow’s automation capabilities to power the high-impact customer engagements that are a crucial element of every B2B sales process.

B2B virtual meetings with customers, partners, and prospects result in sales growth and stronger partnerships — and advance the revenue pipeline. Most enterprises strive to generate hundreds or even thousands of customer meetings from their events program, representing a gigantic scheduling challenge for any customer events team. Jifflenow automates this complex process and provides valuable context for meeting attendees such as information about the customer, the opportunity, the purpose of the meeting, and key objectives.

“Savvy marketers are using customer meetings to drive more attendee engagement from their investment in virtual events and to extend their relevance and reach,” added Shetty. “Ultimately, it’s about getting more ROI from your marketing spend.”