Chat with us, powered by LiveChat Jifflenow | Analyst Report | Strategic Meetings | Event ROI | Meeting Automation Platform

Meeting Automation Platform

Impact Every Stage of Strategic B2B Meetings

What is a MAP?


MAP, short for Meeting Automation Platform, is a category of software that automates workflows associated with pre-meeting planning, in-meeting management, and post-meeting analysis and follow-up. A comprehensive MAP increases the number and quality of strategic meetings and are especially effective for enterprises that need to manage high volumes of strategic meetings at events, briefing centers, roadshows, sales meetings, and training forums.

event-icon

EVENTS

Schedule, Manage, and Analyze Strategic Meetings at B2B Events

briefing-center icon

BRIEFING CENTER

Deliver World-class Customer Briefings Seamlessly

roadshow icon

ROADSHOWS

Leverage Every Opportunity

on-the-go

Characteristics of an Enterprise-class MAP


salesforce icon

A cloud-based MAP can easily scale to keep up with the needs of the most demanding enterprises that schedule thousands of meetings every year. 

integration-icon

MAPs integrate with sales and marketing software such as CRM, marketing automation, badge scanners, event registration, and event mobile applications.

trust icon

MAP applications offer enterprise-class security and comply with GDPR (General Data Protection Regulation).

 

Business Benefits of an Enterprise-class MAP


sales icon

Achieve business objectives with more strategic engagements

sales-pipeline icon

Influence sales and shorten sales cycles

meeting-room icon

Maximize resource (meeting space, executives, and time) utilization

roi icon

Measure and attribute value to events, briefing centers, and other channels

What are Strategic Meetings?

Strategic meetings are defined as business to business engagements between executives, subject matter experts and their external target audience such as prospects, customers, press, analysts, suppliers, investors, etc. that result in sales growth, partnerships, business development, market influence, and investments.

The Three Stages of Strategic Meetings

pre-meeting white icon

PRE-MEETING

Strategy, logistics,& communications

in-meeting white icon

IN-MEETING

Manage &

Measure  

post-meeting white icon

POST-MEETING

Analyze &

follow-up

Free Aragon Report: Better Customer Journeys

and Business Growth with Meeting Automation Platforms


A new report by Aragon Research has identified Meeting Automation Platform (MAP) software as an emerging category of enterprise technology. MAP represents a new business automation software category that transforms manual, spreadsheet-driven meeting processes.

 

According to Aragon Research, the MAP category is projected to grow to $3B by 2023. The research firm also predicts that by the end of 2021, 50% of large enterprises will have a MAP initiative underway or fully implemented.

 

Download the free report and learn:

  • What is Meeting Automation Platform (MAP)
  • What is driving demand for MAP
  • What are the key considerations when selecting a MAP software
  • What are the benefits and enterprise use cases

Download Report Here

The Event ROI Calculator

Realize the benefits of better meeting scheduling and management

ROI calculator

The ability to schedule more confirmed meetings means more business deals discussed at every event. Here’s an opportunity to directly influence your company’s return on their investment.