Event ROI can be from B2B meetings

A Challenging Notion of Event ROI

  In the first section of our white paper, “Three Steps to Higher Event ROI”, we put forth a new event ROI hypothesis. This hypothesis stated that if event teams were to push for greater sales enablement at events through pre-scheduled B2B meetings, the sales pipeline from these discussions could be used as a veritable […]

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On November 25, 2014 | In Blog | 0 Comments | 1369 Views
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5 steps to securing more B2B meetings at events

Event teams in B2B companies have long struggled with scheduling and managing B2B meetings at events. While Jifflenow solves most of those problems, we’ve recently launched the Jifflenow MeetReq Widget which also helps event teams invite B2B meeting requests from any target audience without needing to create user profiles for them. This eventually helps companies secure more B2B meetings […]

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On November 6, 2014 | In Blog | 0 Comments | 2085 Views
MGMA 2014

Are you optimizing your meetings at MGMA 2014?

  Meetings are at the heart of successful events. While leads can be generated by a number of methods, nurture leads and prospects at events with precise meeting scheduling. At the ongoing Medical Group Management Association, MGMA 2014, at Las Vegas, you don’t want to lose out on the important conversations with leading pharmaceutical practitioners and […]

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On October 28, 2014 | In Blog | 0 Comments | 1208 Views
Event ROI Case Study

Benefits of Measuring Event ROI

Event ROI and direct business benefits of participating in events have been derived using a variety of methods. So how did a Jifflenow customer report 237X event ROI from HIMSS 2014? The following infographic tells a great story about how our solution helped one of our customers change the way they measured and reported success […]

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On October 16, 2014 | In Blog | 0 Comments | 2264 Views
Meeting Scheduling and Event ROI Case Study

How to save > $20,000 in B2B Meeting Planning

Using Jifflenow saved a customer >$20K and here’s how:        

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On September 24, 2014 | In Blog | 0 Comments | 2343 Views