In this infographic, we bring to you 8 best practices that event marketers
need to follow while hosting successful B2B sales meetings. An event marketer needs to
partly think like a marketer and partly like a sales executive. Like a marketer means that she will
have to plan well in advance for meetings in order to increase attendance, optimize room
utilization and collect timely feedback in order to calculate event ROI. Thinking like a sales
executive means she’ll have to match right executives to meeting topics, set clear meeting goals
and follow up immediately after the meeting is over. A combination of marketing zest and
passion for sales will define the event marketer of the future.