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Jifflenow Unveils Briefing Center Software That Drives More Customer Engagements

Easily Schedule, Manage and Analyze all your B2B Meetings With Customizable, Cloud-Based Meeting Automation Platform (MAP) for EBCs and Events


Jifflenow, the world’s number one Meeting Automation Platform (MAP), announces Jifflenow Briefing Centers Software offering an intuitive user experience and customizable workflows. Many briefing professionals are challenged by using a manual process based on spreadsheets and emails. Jifflenow Briefing Centers software breaks down these challenges by supporting briefing workflows to help sales and marketing teams request briefings, plan agendas, schedule meetings, conduct surveys and analyze data all from one intuitive software solution.

Jifflenow Briefing Centers Software also provides additional time savings by allowing sales teams to request briefings from within their Salesforce CRM software application, enabling sales executives easily request and plan customer visits while they manage sales opportunities within Salesforce.

“To accelerate business growth, B2B enterprises must increase face to face customer and partner engagements with executives and experts,” said Hari Shetty, CEO at Jifflenow. “While spreadsheets can be used for low volume meetings or briefings, customers need a robust, customizable, MAP to conduct more briefings that establish relationships and advance the sales cycle. We have enhanced our platform that is successfully being used by hundreds of companies for meetings at events to include engagements at briefing centers.”

As per Aragon Research, over 50% of global enterprises will Implement MAP by 2021. Jifflenow Briefing Centers software is a part of the MAP category that automates workflows associated with B2B meetings as well as related follow-up activities across venues. A comprehensive MAP increases the number and quality of strategic meetings and is especially effective for enterprises that need to manage volumes of customer engagements at briefing centers, events, roadshows, executive meetings, and training forums.

“Strategic meetings are key to business growth, and with a meeting automation platform (MAP), enterprises can seamlessly schedule, manage, and analyze their meetings at events and briefing centers,” said Jim Lundy, CEO of Aragon Research. “Providers such as Jifflenow are enabling enterprises to accelerate customer engagement and drive greater pipeline and revenue.”

For more information about Jifflenow Briefing Centers and Jifflenow Event Meetings, visit

About Jifflenow

Jifflenow is the world’s #1 Meeting Automation Platform (MAP) that helps marketing and sales teams to easily schedule, manage, and analyze a high volume of B2B in-person or virtual meetings from marketing campaigns, webinars, hybrid events, and virtual events. The Jifflenow software captures information about the customer, the opportunity, and purpose to ensure high-quality meetings that help enterprises advance the revenue pipeline. Jifflenow offers enterprise-class analytics, security, GDPR compliance, and integration with leading CRM, marketing automation, video conferencing, and virtual event management applications. Jifflenow is the most trusted MAP, with a customer roster that includes hundreds of enterprise customers and more than 60 Fortune 1000 companies. Based in San Jose, California, Jifflenow is backed by Accel, Saama Capital, Sequoia Capital, and Numeta Capital. For more information, visit