The colossal significance of Smarketing in B2B Sales

The term Smarketing has become a guild-term of sorts referring to the cohesion between marketing and sales departments for the purpose of generating revenue. This blog will dive deep into how functional alignment between B2B sales and marketing coordination can help better sales performance. The term is especially relevant in the current scenario with the […]

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On June 2, 2016 | In Blog | 0 Comments | 1471 Views
Sales advancement at B2B events

Know Your Buyer’s Stage For Sales Advancement At B2B Events

At B2B events, knowing what your  prospect is looking for is half the battle won. If the goal of your participation is sales advancement, then its absolutely necessary for your sales teams to understand the prospect’s business as deeply as possible. In this blog, we explore how targeting  customers based on their buying cycle stages […]

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On April 27, 2016 | In Blog | 0 Comments | 358 Views