How to keep leads warm long after a B2B event concludes

If you are a sales professional, you’ve definitely faced clueless customers who don’t know whether they’ve met you at all after a B2B event. But that’s only fair; your customers only remember you if your pitch was extremely memorable and meant something to their business. More often than not, sales teams put in the effort […]

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On September 1, 2016 | In Blog | 0 Comments | 163 Views

Outbound Marketing and Inbound marketing are two faces of the B2B Sales coin

In recent years, inbound marketing has seen a significant amount of hype and attention. A number of organizations and marketers have jumped on the inbound marketing bandwagon hoping to leverage inbound marketing while focussing less on their outbound efforts. Very few organizations succeed with following just an inbound approach and the results are visible for all […]

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On July 19, 2016 | In Blog | 0 Comments | 437 Views

Optimizing the sales pipeline to enhance B2B sales performance

Sales teams often face stumbling blocks on a day-to-day basis. Deals that were close to being sealed are suddenly called off, leads do not get converted fast enough and the sales pipeline starts to  look meek. For this reason, sales reps and managers need to keep a close look at the sales pipeline and how […]

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On July 12, 2016 | In Blog | 0 Comments | 327 Views

The colossal significance of Smarketing in B2B Sales

The term Smarketing has become a guild-term of sorts referring to the cohesion between marketing and sales departments for the purpose of generating revenue. This blog will dive deep into how functional alignment between B2B sales and marketing coordination can help better sales performance. The term is especially relevant in the current scenario with the […]

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On June 2, 2016 | In Blog | 0 Comments | 1470 Views

5 Lessons On B2B Sales Advancement From The Game Of Thrones

If the title of this blog caught your eye and made you open it, you are probably a part of the cult of Game of Thrones lovers. And why won’t you be ? It’s perhaps the only series that covers all aspects of a human life – love, hatred, ambition, honor, betrayal, retribution, redemption, pursuit […]

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On June 1, 2016 | In Blog | 0 Comments | 364 Views

How To Tap Into Customer Advocacy For B2B Sales Advancement

  “Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos You can’t ensure what people say about you when you are not around. But you can definitely influence it by making one among them to vouch for you. Welcome to the world of brand advocacy – a […]

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On May 24, 2016 | In Blog | 0 Comments | 382 Views

5 Tips For B2B Sales Advancement Beyond Boardrooms And Events

Any sales executive will tell you that the most effective conversations sometimes happen outside the boardroom, in more personal spaces, where the client actually begins to trust you and your product. These conversations don’t always get recorded and are sometimes, lost in transition. Imagine if you could record each one of these interactions and take […]

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On May 17, 2016 | In Blog | 0 Comments | 445 Views

The 7 Absolute Must-haves To Become A B2B Sales Rockstar

B2B sales is a complex trade. Enterprise buyers tend to be way more aware than mass consumers and also have specific needs for each of their business problems. That is why, B2B buying cycles are long and it takes a lot of preparation and patience to close a deal. What does it take to ace […]

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On May 12, 2016 | In Blog | 0 Comments | 775 Views

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea of adapting to a new technology or system. It’s only natural, considering that it takes […]

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On April 19, 2016 | In Blog | 0 Comments | 389 Views
Sales psychology

The Sales Psychology Series – Part 2

Following up on our previous post on sales psychology, this week we bring to you more insights into the world of cognitive biases that influence a prospect’s buying decisions. Here are our next 4 picks: a) Environment Environment plays an important role in influencing a person’s subconscious mind. When placed in a particular environment, memory […]

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On December 8, 2015 | In Blog | 0 Comments | 529 Views