Why analyzing these metrics at B2B events is crucial

Events are more than just a chance to build brand awareness. They are venues to bring in customers, build a healthy sales pipeline and close deals. But how do you know if your events are delivering good results? Any sales professional knows that racking up numbers is only half the battle. The other half is […]

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On August 18, 2016 | In Blog | 0 Comments | 165 Views

What this Sushi chef can teach you about B2B Event Marketing

Jiro dreams of Sushi is a documentary, that follows around Jiro Ono, the (now) 90-year old sushi chef exhibiting his craft, and detailing the story of how he got there. The documentary is peppered with multiple instances of ever-quotable lines (like, “I would make sushi in my dreams” or “ Ultimate simplicity leads to purity”). […]

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On August 11, 2016 | In Blog | 0 Comments | 227 Views

Applying Maslow’s Theory of Human Motivation to B2B Event Marketing

The classic theory of Human Motivation, also known as the ‘Hierarchy of Needs’ was devised by American Psychologist, Abraham Maslow in the year 1943. It remains today as one of the greatest theories in understanding human needs and personal development. The theory was based on the assumption that unfulfilled needs warrant actions that are directed […]

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On August 9, 2016 | In Blog | 0 Comments | 334 Views

Stepping up your staff management regime at events

Choosing the staff for your events might seem simple enough – you just pick people on your payroll and assign them tasks according to their competencies. But all your staff, big and small, play an important role in the success of your event. Who you choose, and how they are organised goes a long way in […]

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On August 4, 2016 | In Blog | 0 Comments | 198 Views

Approaching event ROI from a sales pipeline standpoint

B2B events have greatly evolved from what they have been in yesteryears. They are now exorbitant affairs involving enormous budgets. Event marketers put in a lot of time and effort into creation and execution during the days leading to the event but forget that measuring the impact is just as important. One tangible way of […]

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On June 16, 2016 | In Blog | 0 Comments | 444 Views

Choose The Right B2B Event Technology In 10 Easy Steps

The last couple of years were marked by the advent of smart event technologies that have redefined the way B2B events are managed.  The surge in new event technology has been so steep that you are probably inundated with an app for almost everything. The temptation to make the most of these apps can cause […]

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On May 20, 2016 | In Blog | 0 Comments | 346 Views

Using Meeting Scheduling Apps During Events

Mobile apps are now a critical part of every event and trade show. In this blog we take a comprehensive look at how 1:1 meeting scheduling apps are defining the mobile aspect of B2B events. There was a time when softwares like Microsoft Excel and Outlook were turnkey solutions for event planners. Although they are […]

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On April 13, 2016 | In Blog | 0 Comments | 411 Views
Event marketing MWC 2016

Top 3 Takeaways From MWC 2016 On B2B Event Management

What an experience it is to be at MWC! The product launches, keynotes and amazing networking opportunities make MWC the most coveted event for both Marketing and Sales. Like every year, the Jifflenow team came back with some great takeaways on the future of technology and what it means for the future of event marketing. […]

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On March 1, 2016 | In Events | 0 Comments | 648 Views
event meeting management

Top 6 Reads: Smart Event Meeting Management For B2B Event Marketers

Event marketers are always on the lookout for creative ways to market their company and make the most out of their marketing budgets. Meeting management at events is one of the key processes that takes up most of their time and efforts. Here’s the good news: the internet is flooded with amazing content on various […]

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On February 25, 2016 | In Industries | 0 Comments | 421 Views

Drive More Traffic To Your Booth By Scheduling More B2B Meetings At Events

Attending trade shows and large-scale industry events can be an expensive affair. Prior to the event, a company’s marketing team toils hard to get the logistics right. A significant portion of their event budget is spent on booth space, travel and stay for company executives, and customer engagement activities.Venue space at events is quite expensive. […]

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On February 23, 2016 | In Blog | 0 Comments | 604 Views