Meeting Automation Platform
What is a MAP?
MAP, short for Meeting Automation Platform, is a category of software that automates workflows associated with pre-meeting planning, in-meeting management, and post-meeting analysis and follow-up. A comprehensive MAP increases the number and quality of strategic meetings and are especially effective for enterprises that need to manage high volumes of strategic meetings at events, briefing centers, roadshows, sales meetings, and training forums.
Characteristics of an Enterprise-class MAP
A cloud-based MAP can easily scale to keep up with the needs of the most demanding enterprises that schedule thousands of meetings every year.
MAPs integrate with sales and marketing software such as CRM, marketing automation, badge scanners, event registration, and event mobile applications.
MAP applications offer enterprise-class security and comply with GDPR (General Data Protection Regulation).
Business benefits of an Enterprise-class MAP
Achieve business objectives with more strategic engagements
Influence sales and shorten sales cycles
Maximize resource (meeting space, executives, and time) utilization
Measure and attribute value to events, briefing centers, and other channels
What are Strategic Meetings?
Strategic meetings are defined as business to business engagements between executives, subject matter experts and their external target audience such as prospects, customers, press, analysts, suppliers, investors, etc. that result in sales growth, partnerships, business development, market influence, and investments.
The Three Stages of Strategic Meetings