B2B Event Planning Lessons: Steve Jobs

It’s that time of the year again. Apple’s Keynote is set for September 7th, and everyone’s really excited. Apple has created a property for themselves with this event, and there are lessons for us from it. But this will be yet another Keynote without Steve Jobs, who shaped their product launches and personally delivered the […]

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On August 30, 2016 | In Blog | 0 Comments | 262 Views

My First HCEA Connect

It was a really refreshing break from the yellow grass locales of California to be able to spend 5 days in lush green Savannah. Having been born and brought up in a tropical country helped me adjust faster to the sweaty, sweaty heat of Georgia. Of course, it really helped that the HCEA team had […]

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On August 25, 2016 | In Blog | 1 Comments | 298 Views

A CEMA Noob Goes to Summit 2016

The CEMA Summit is one of the Event Marketing conferences we at Jifflenow look forward to with great excitement. In 2014, we won the Tech Shootout and met several prospects who have since become customers and strong spokespersons for our technology. Having moved to the US less than a year ago, it was my first time at […]

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On July 28, 2016 | In Blog | 0 Comments | 517 Views

EMS 2016 Wrap-up : Insights Into B2B Event Management

EMS 2016 was an exciting event, especially for B2B event marketers. For the first time in many years, we could see a shift from traditional branding at events to understanding event ROI from a revenue pipeline perspective. Our Jifflenow team was quite pleasantly surprised to see that event marketers are more and more moving towards […]

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On May 10, 2016 | In Events | 0 Comments | 442 Views

Go Green on this Earth Day: Sustainable technology for Event Meeting Management

Events are extravagant affairs that often ignore the environmental implications. Elucidated below are ways event managers can adopt a greener approach to event meeting management. The toughest challenge of B2B events lies in the extensive resources required. The splurging of resources can directly impact the environment in a negative way by means of creating a […]

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On April 21, 2016 | In Events | 0 Comments | 396 Views

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea of adapting to a new technology or system. It’s only natural, considering that it takes […]

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On April 19, 2016 | In Blog | 0 Comments | 386 Views

Using Meeting Scheduling Apps During Events

Mobile apps are now a critical part of every event and trade show. In this blog we take a comprehensive look at how 1:1 meeting scheduling apps are defining the mobile aspect of B2B events. There was a time when softwares like Microsoft Excel and Outlook were turnkey solutions for event planners. Although they are […]

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On April 13, 2016 | In Blog | 0 Comments | 405 Views
Event marketing MWC 2016

Top 3 Takeaways From MWC 2016 On B2B Event Management

What an experience it is to be at MWC! The product launches, keynotes and amazing networking opportunities make MWC the most coveted event for both Marketing and Sales. Like every year, the Jifflenow team came back with some great takeaways on the future of technology and what it means for the future of event marketing. […]

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On March 1, 2016 | In Events | 0 Comments | 639 Views

Pharma & HCP Meetings Best Practices – Thoughts from the Recent Global Pharma & Medical Meetings Summit

I was in Philadelphia last week to attend the 4th Annual Global Pharmaceutical and Medical Meetings Summit. I lived at the Monaco Hotel just next to the historic Independence Hall and the Liberty Bell. It was invigorating living next to the sites of American history where the Declaration of Independence and the Constitution were debated […]

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On February 17, 2016 | In Events | 0 Comments | 613 Views
NRF 2016

How NRF 2016 Reinforced The Importance Of Building Human Connections In Our Digital Lives

  “Human interaction must disrupt our increasingly digital lives” tweeted Michael Chase at #nrf16. The NRF 2016 event floor was jam packed with hundreds of attendees curious to know about the next big thing in retail. Through an array of keynotes and discussions on how digital technology is reinventing the retail industry, I could grasp a […]

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On February 2, 2016 | In Events | 0 Comments | 519 Views