5 Problems with using spreadsheets for B2B meeting management

We have events to make meaningful connections with other enterprises. And connections in enterprises happen with meetings – the most important part of B2B events. In our previous blog, we discussed how we track and monitor so many aspects of events but leave the biggest factor in showing ROI (revenue potential discussed at meetings) to […]

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On August 23, 2016 | In Blog | 0 Comments | 180 Views

Outbound Marketing and Inbound marketing are two faces of the B2B Sales coin

In recent years, inbound marketing has seen a significant amount of hype and attention. A number of organizations and marketers have jumped on the inbound marketing bandwagon hoping to leverage inbound marketing while focussing less on their outbound efforts. Very few organizations succeed with following just an inbound approach and the results are visible for all […]

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On July 19, 2016 | In Blog | 0 Comments | 437 Views

Optimizing the sales pipeline to enhance B2B sales performance

Sales teams often face stumbling blocks on a day-to-day basis. Deals that were close to being sealed are suddenly called off, leads do not get converted fast enough and the sales pipeline starts to  look meek. For this reason, sales reps and managers need to keep a close look at the sales pipeline and how […]

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On July 12, 2016 | In Blog | 0 Comments | 327 Views

How GenZ is redefining the rules of B2B event marketing

  Generation Z is a formidable population that comprises of nearly 25.9% of the US population. By definition, they are those who were born from the mid 90’s to the early 2000’s. Raised in the decade that saw the advent of the internet economy, this generation has seen constant churn in the technology era and has […]

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On June 30, 2016 | In Blog | 0 Comments | 407 Views
B2B Marketing

5 Brands That Have Aced B2B Event Marketing

The emergence of digital media and online social communities has provided B2B companies  with a unique opportunity to emerge as thought leaders and generate meaningful conversations about their products. Most of these companies already have great content to publish on their own sites. Now they have an array of publishing platforms at their disposal to […]

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On March 15, 2016 | In Blog | 0 Comments | 471 Views