The colossal significance of Smarketing in B2B Sales

The term Smarketing has become a guild-term of sorts referring to the cohesion between marketing and sales departments for the purpose of generating revenue. This blog will dive deep into how functional alignment between B2B sales and marketing coordination can help better sales performance. The term is especially relevant in the current scenario with the […]

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On June 2, 2016 | In Blog | 0 Comments | 1467 Views

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea of adapting to a new technology or system. It’s only natural, considering that it takes […]

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On April 19, 2016 | In Blog | 0 Comments | 387 Views
Cognitive psychology that affects sales

The Sales Psychology Series – Part 1 : Cognitive Biases That Influence Buying Decisions

We, humans are interesting creatures. The minute wirings of our brains are not just biological determiners of our health, they also define the course of our social behavior in manifold ways. In this sales psychology series, we’ll explore how our innate cognitive biases affect the transactions we make, and how these biases can be used […]

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On November 1, 2015 | In Blog | 0 Comments | 835 Views

5 Must-Read Sales Blogs : Part II

  The web is inundated with content on every topic in the world, growing exponentially every day. Our lives are moving faster, and attention span getting shorter. So how do you select the content most worthy of your time ? Last week, we brought to you 5 must-read sales blogs. Continuing the series, here’s the […]

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On August 25, 2015 | In Blog | 0 Comments | 1038 Views
B2B meeting best practices

6 B2B Meeting Styles of CEOs of Apple, Facebook, Google & Others.

Ever wondered how CEOs manage to accomplish so much in 24 hours whereas we struggle to accommodate everything? From meetings to strategy building, they usually have it all, planned out by the minute. Perhaps they attend way more meetings in a day than we do in a week. Data reveals that companies spend around $37 […]

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On August 11, 2015 | In Blog | 0 Comments | 1334 Views