Sales psychology

The Sales Psychology Series – Part 2

Following up on our previous post on sales psychology, this week we bring to you more insights into the world of cognitive biases that influence a prospect’s buying decisions. Here are our next 4 picks: a) Environment Environment plays an important role in influencing a person’s subconscious mind. When placed in a particular environment, memory […]

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On December 8, 2015 | In Blog | 0 Comments | 534 Views
Cognitive psychology that affects sales

The Sales Psychology Series – Part 1 : Cognitive Biases That Influence Buying Decisions

We, humans are interesting creatures. The minute wirings of our brains are not just biological determiners of our health, they also define the course of our social behavior in manifold ways. In this sales psychology series, we’ll explore how our innate cognitive biases affect the transactions we make, and how these biases can be used […]

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On November 1, 2015 | In Blog | 0 Comments | 845 Views