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Thanksgiving

Thanksgiving pointers you can apply to B2B meetings

Thanksgiving dinners and hosting meetings at B2B events have more in common than you think. A lot of pre-planning, managing, and scheduling is required for both. But, what are the factors that make an event/dinner a success or a failure? Here are five pointers to ensure you manage to secure more meetings, enable more meaningful […]

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On November 27, 2014 | In Blog | 0 Comments | 1256 Views
Event ROI can be from B2B meetings

A Challenging Notion of Event ROI

  In the first section of our white paper, “Three Steps to Higher Event ROI”, we put forth a new event ROI hypothesis. This hypothesis stated that if event teams were to push for greater sales enablement at events through pre-scheduled B2B meetings, the sales pipeline from these discussions could be used as a veritable […]

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On November 25, 2014 | In Blog | 0 Comments | 1336 Views
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5 steps to securing more B2B meetings at events

Event teams in B2B companies have long struggled with scheduling and managing B2B meetings at events. While Jifflenow solves most of those problems, we’ve recently launched the Jifflenow MeetReq Widget which also helps event teams invite B2B meeting requests from any target audience without needing to create user profiles for them. This eventually helps companies secure more B2B meetings […]

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On November 6, 2014 | In Blog | 0 Comments | 2008 Views
Event ROI Case Study

Benefits of Measuring Event ROI

Event ROI and direct business benefits of participating in events have been derived using a variety of methods. So how did a Jifflenow customer report 237X event ROI from HIMSS 2014? The following infographic tells a great story about how our solution helped one of our customers change the way they measured and reported success […]

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On October 16, 2014 | In Blog | 0 Comments | 2220 Views