B2B event marketing

How To Use Digital Marketing For Offline Meetings At Events

Today’s event marketers are all about utilizing the power of digital marketing to improve event experiences and generate results. One of the key ways to get ROI from a B2B event is through face-to-face, closed door meetings with customers and prospects. Before joining Jifflenow, I attended trade shows for my previous employer; Cisco.  Building pipeline via sales meetings was a key […]

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On March 8, 2016 | In Blog | 0 Comments | 533 Views

Drive More Traffic To Your Booth By Scheduling More B2B Meetings At Events

Attending trade shows and large-scale industry events can be an expensive affair. Prior to the event, a company’s marketing team toils hard to get the logistics right. A significant portion of their event budget is spent on booth space, travel and stay for company executives, and customer engagement activities.Venue space at events is quite expensive. […]

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On February 23, 2016 | In Blog | 0 Comments | 597 Views
HCEASummit, 2016

State of Healthcare & Pharma Event Marketing – Thoughts From HCEA Summit,2016

It was indeed a great pleasure to attend my very first HCEA summit. Chicago was cold and the snow helped me break some ice with everyone I met (see what I did there?). It was a great place to meet some of the leading stalwarts of the healthcare event industry and learn from them. Being […]

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On January 27, 2016 | In Events | 0 Comments | 706 Views
Sales psychology

The Sales Psychology Series – Part 2

Following up on our previous post on sales psychology, this week we bring to you more insights into the world of cognitive biases that influence a prospect’s buying decisions. Here are our next 4 picks: a) Environment Environment plays an important role in influencing a person’s subconscious mind. When placed in a particular environment, memory […]

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On December 8, 2015 | In Blog | 0 Comments | 526 Views
Top 5 blogs for event marketers

Top 5 Blogs For Event Marketers

  Last month, we covered a list of best sales blogs around the web. This month we bring to you the most informative resources for Event Marketers. The web is inundated with so much content on the events industry that it is hard to filter out what caters to your specific needs. If you are […]

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On October 1, 2015 | In Blog | 0 Comments | 809 Views

Infographic – The B2B Event Marketer Of The Future

In this infographic, we bring to you 8 best practices that event marketers need to follow while hosting successful B2B sales meetings. An event marketer needs to partly think like a marketer and partly like a sales executive. Like a marketer means that she will have to plan well in advance for meetings in order to […]

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On September 17, 2015 | In Blog | 0 Comments | 2366 Views