Sales psychology

The Sales Psychology Series – Part 2

Following up on our previous post on sales psychology, this week we bring to you more insights into the world of cognitive biases that influence a prospect’s buying decisions. Here are our next 4 picks: a) Environment Environment plays an important role in influencing a person’s subconscious mind. When placed in a particular environment, memory […]

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On December 8, 2015 | In Blog | 0 Comments | 527 Views
Top 5 blogs for event marketers

Top 5 Blogs For Event Marketers

  Last month, we covered a list of best sales blogs around the web. This month we bring to you the most informative resources for Event Marketers. The web is inundated with so much content on the events industry that it is hard to filter out what caters to your specific needs. If you are […]

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On October 1, 2015 | In Blog | 0 Comments | 811 Views

Infographic – The B2B Event Marketer Of The Future

In this infographic, we bring to you 8 best practices that event marketers need to follow while hosting successful B2B sales meetings. An event marketer needs to partly think like a marketer and partly like a sales executive. Like a marketer means that she will have to plan well in advance for meetings in order to […]

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On September 17, 2015 | In Blog | 0 Comments | 2370 Views
Sales personalities

4 Sales Rep Personalities and Best Meetings for each type

Large sales teams include a diverse bunch of people with different personalities. Based on Myers-Briggs’s 16 personality types, ESFJ & ESTJ (E = Extroverts, S = Sensors, F = Feelers, J = Judgers, T = Thinkers) are perceived as best suited for sales functions. However, teams that have diverse personalities are better equipped to reach […]

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On July 30, 2015 | In Blog | 0 Comments | 1383 Views

Event Agencies, Here’s A Solution You Must Offer

Fresh off the EMS Summit, if there’s one key learning event agencies must’ve taken home, it is this: increasingly brands are looking at events as opportunities to close real business deals. Yes you heard it right, not just the big and beautiful booths and margarita bars, brands now want to meet more customers and prospects […]

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On May 20, 2015 | In Blog | 0 Comments | 1134 Views