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7 Steps for Getting More Successful Customer Meetings at Events

The Modern Rules To Realize Great ROI From Events

Millions of dollars are spent on B2B events but their success is still measured through ‘feel-good’ metrics such as the number of visitors to the booth, enquiries for demos, location of the stall, etc. More often than not, these metrics fail to enthuse the C suite, thereby challenging budgets for forthcoming events.

Events provide great opportunity to engage with qualified attendees for advancing sales or achieving strategic goals and objectives. Learn how you can do this with the 7 rules of engagement that include:

  • Evaluating your event meeting-scheduling workflow
  • Providing a range of engagement types
  • Allowing requesters to easily book more meetings

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