Customer Case Study

Doubling meeting counts at Mobile World Congress

A Global Fortune 200 Networking Equipment Company

The company more than doubled its customer meetings compared to MWC 2015

CHALLENGE

The company flew in hundreds of global sales executives to Mobile World Congress but wasn’t able to keep them engaged in sufficient customer or prospect meetings. Also walk-ins mostly got their badges scanned and followed up with post-event.

SOLUTION

Customer interactions were managed systematically with Jifflenow. Tasks from custom meeting invites, handling check-ins and creating post-event surveys were handled easily.

RESULT

The events teams managed all meetings at the event seamlessly and were able to collect all post-event feedback from customers.

The Metrics

2.5X

increase in meetings confirmed

$1.5Bn

estimated pipeline developed

5,000+

number of customers met

” Show was a smashing success, and your tool was a big part of that ”
Kelly C. Business Development Executive

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