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Customer Case Study

Doubling meeting counts at Mobile World Congress

A Global Fortune 200 Networking Equipment Company

The company more than doubled its customer meetings

compared to MWC 2015

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CHALLENGE

The company flew in hundreds of global sales executives to Mobile World Congress but wasn’t able to keep them engaged in sufficient customer or prospect meetings. Also walk-ins mostly got their badges scanned and followed up with post-event.

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SOLUTION

Customer interactions were managed systematically with Jifflenow. Tasks from custom meeting invites, handling check-ins and creating post-event surveys were handled easily.

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RESULT

The events teams managed all meetings at the event seamlessly and were able to collect all 

post-event feedback from customers.

The Metrics

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2.4X

Increase in meetin g confirmed

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$1.5BN

Estimated pipeline developed

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5K+

Number of customers met

“Show was a smashing success, and your tool was a big part of that.”

Kelly C. 

Business Development Executive

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