Customer Case Study

Appirio is a Global Cloud System Integrator

Appirio Builds A Pipeline Of $12M At Dreamforce 2016

CHALLENGE

Appirio had always been successful at bringing people together at events. However it struggled to maximize meeting schedules at events and measure the impact of these meetings on the sales pipeline

SOLUTION

With Jifflenow, account managers scheduled meetings for Dreamforce 2016 well in advance and meeting managers optimized executive calendars. In addition all meeting data was being tracked and stored systematically

RESULT

At Dreamforce, Appirio nearly doubled its ROI by steering all customer meetings towards sales advancement. Jifflenow enabled Appirio to build new pipeline as well as influence existing deals through these meetings

The Metrics

2X

Increase In Meetings Scheduled

$12M

Pipeline Built

2X

Increase in ROI

” At Appirio, we love Jifflenow and acknowledge how transformational it has been for us at events and we really appreciate all the work that the Jifflenow team is doing. ”
Latane C. SVP of Global Marketing at Appirio

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