In this infographic, we bring to you 8 best practices that event marketers need to follow while hosting successful B2B sales meetings. An event marketer needs to partly think like a marketer and partly like a sales executive. Like a marketer means that she will have to plan well in advance for meetings in order to increase attendance, optimize room utilization and collect timely feedback in order to calculate event ROI. Thinking like a sales executive means she’ll have to match right executives to meeting topics, set clear meeting goals and follow up immediately after the meeting is over. A combination of marketing zest and passion for sales will define the event marketer of the future.