5 ways to beat your competition at events


Competition is good. It keeps us on our toes. The knowledge that there are others fighting for the crown serves as an incentive for us to continually raise the bar. Here’s a list you can glean from, after all your best lessons come from competitors.

1. Learn from your mistakes and don’t repeat those of others
What’s better than learning from your mistakes? Learning from the mistakes of your competitors. In the world of event profs, a small error can cost you a lead. To ensure that meetings don’t end up as no-shows, event profs need to keep pushing for more attendees. Observing the mistakes made by your peers can help you side-step them. Think of it as a map to a meeting mine field.

2. Manage your prospects better at the event
At a bustling event, it can be challenging to track prospects. This is the time when it is tempting to veer toward your competitor’s booth. A meeting manager who can maintain schedules and accommodate walk-ins is an investment you must make. What is more important is to invest in a meeting scheduling tool that will make the lives of your events team members better.

3. Spot your prospects online
Looking for potential prospects online can be challenging. They usually scour digital platforms looking for solution providers who address their pain points. This is where your company’s social team will provide you the necessary details to track and interact with potential customers before and during the event. It will help you gain a macro view into the world of prospects.

4. Early bird gets the meeting
A simple way to book more meetings is by pre-scheduling. This will make your meetings more result-oriented, and will keep you ahead of your competition. Get hold of a software that enables you to pre-schedule meetings by sending out meeting invites to a wider prospect audience. This will help you go the extra mile, and get more meetings scheduled.

5. Go digital to spread the word
To stand apart from the crowd, you need to stand out. Will your solution benefit hundreds or even thousands of people who’ve never heard of you? Does your competitor have an amazing LinkedIn profile or Twitter page? Use your social channels to track and analyze how audiences are responding to your competitors’ content.

If you find these suggestions useful, do leave a comment in the comments section. Happy reading!